Read about how QR codes improve customer retention:

> What is customer retention?
> Why is customer retention so important for your business and how QR code and Shortlink help to improve it?
> How to improve customer retention with QR code?

What is customer retention?

The customer retention definition in marketing is the process of engaging existing customers to continue buying products or services from your business. It’s different from customer acquisition or lead generation because you’ve already converted the customer at least once.

Why is customer retention so important for your business and how QR code help to improve it?

Your best customers don’t just buy one product or use your service once. They come back again and again for more. By providing the product documents and information via QR code and shortlink to your customers, you increase customer retention, increase your customers’ lifetime value, and boost your revenue.

You might have heard that it’s easier and less expensive to retain customers than to acquire them. The most recent statistics indicate that it’s true. For one thing, you’ll spend five times less money on customer retention. Additionally, at best, your probability of selling to an existing customer is at least 40 percent more likely than converting someone who has never bought from you before.

How QR code help you to improve customer retention?

Customer experience and customer satisfaction play a big role in repeat purchases and customer retention rates.

The following 3 techniques will generally help improve customer experience and customer satisfaction:

> Provide users with quick access to your product documents vis QR code and Shortlink

When a user first gets your product, they need to reach the product documents as soon as possible. They need to experience the value of your product. Educate your customer by offering great content. QR code on products is becoming a more common form of training. Mobile learning with QR codes allows your customers to leverage learning on the go through mobile devices like tablets and smartphones. Videos are a valuable and engaging tool as they are short, to-the-point, and explicit and easily can be watched and viewed via scanning a QR code or clicking on shortlinks.

> Provide access to online product training and manuals by QR code and Shortlink for your customers
When a user first gets your product, they need proper training or easy access to your manuals, and let’s make it online for them, anywhere and anytime available for users. QR codes are the most trending and rapidly transforming form of training. This can be leveraged for both small and large groups. Though the investment this training methodology asks for is quite less, the learner engagement rates are often found to be remarkably high. It is because of the flexibility that Scanning QR code offers. your customers can learn and absorb information at their convenience with the help of a smart device and internet connection by just scanning your QR codes and using the generated shortlinks.

> Provide users Mobile Learning possibility with QR code and Shortlink access
Providing information and training documents via QR code is a solution to train on-the-go employees and customers anywhere, anytime. Mobile learning with the help of QR codes is an essential tool quickly growing in popularity. There is no platform more familiar than a smartphone. People check their phones multiple times a day and use them to look up information regularly. When it comes to customer training, there are many advantages to using mobile learning with just scanning your QR code to access your documents, links, or any information. Mobile learning is a way that engages a multigenerational audience. Mobile learning with QR codes also gives customers 24 x 7 access to learning materials and your product documents. This makes it easier for your customer to look up information and train whenever they want to. Giving the right flexibility to customers to learn and grasp product information will help QR code to retain knowledge for a longer duration. Like other online platforms, mobile learning via QR codes gives customers a way to practice their skills and instantly receive unbiased feedback.

Let your users be proud of using your product by getting to know how to use your product by attaching QR code to your products.

If it is enough for you to see how Qr codes improve customer retention, Contact us for more information and sign up for the free DocDrag trial.